Design That Breathes: From Pesce’s Revolution to the Mad in Italy Vision
The new Mad in Italy display is an innovative solution for frames presentation, combining design, sustainability, and efficiency. Developed with va...
Mehr lesenAcetate
Color and design in perfect harmony
Look what's new!
MAD Blog
MIDO 2026: A Remarkable Edition for Our New S/S 26 Collection
MIDO 2026 was a key opportunity to unveil the new frames from our Spring/Summer collection to the international eyewear community. Through meetings...
Mehr lesen
Creativity
Mad in Italy embodies the unique essence of Italian creativity, giving bold spirit to everyframe we create. Here, color, technology, and materials blend seamlessly, giving life to accessories with a distinctive character—never extravagant, yet unmistakably original. Our design is driven by a hint of madness that sets us apart, defining us as true ambassadors of Italian knowledge and style.
Good taste
The past transmits to Italians an innate sense of beauty and taste. For this reason, each of our creations strives for the perfect balance of shapes, colors, and technology, resulting in a harmonious and one-of-a-kind collection. We don’t want to overdo it, but rather seek an elegance that always stands out, reflecting the authentic Italian spirit.
Lightness
Our frames celebrate a lighthearted and playful approach to life. For the Mad in Italy team, the first step is to see the world through frames that are lightweight, comfortable, and perfectly fitting. The second is to add a touch of self-irony by giving our models fun names that bring a smile...and challenge your Italian pronunciation!
