Mad in Italy Brings Italian Flair to Cabana Beach 2024 in Miami

Mad in Italy took part in the 2024 edition of Cabana Beach, one of the most prestigious international trade shows dedicated to beachwear and lifestyle. Held from June 1st to 3rd at the Miami Beach Convention Center, the event serves as a premier platform that connects top brands in the industry with key buyers and retailers from Miami, New York, and beyond.

This participation was made possible thanks to the organization by ICE Agency, in collaboration with Confindustria and ANFAO, who supported the second collective Italian presence at the fair. It was a valuable opportunity to showcase the quality, creativity, and design that define Italian eyewear craftsmanship.

During the event, Mad in Italy also took part in an exclusive photo shoot set in the stunning location of South Pointe Park in Miami Beach. Captured by photographer Juan Pablo Castro, the images highlight the sunny, contemporary spirit of the brand, emphasizing the harmony of innovative shapes and vibrant colors—perfect for those seeking style that blends elegance with individuality.

Being part of Cabana Beach represented not only a moment of significant international exposure for Mad in Italy, but also a valuable opportunity for networking with retailers, stylists, and fashion professionals.

A heartfelt thank you goes to the organizers and everyone who helped make this experience possible—another step forward in our brand’s global growth, bringing Italian excellence to the world’s most iconic beaches.