Italy on Madison 2026 in New York: Italian Design and Made in Italy Excellence
From May 12–15, we proudly participated in Italy on Madison 2025, the Made in Italy event organized by the Italian Trade Agency in New York. Hosted...
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Design That Breathes: From Pesce’s Revolution to the Mad in Italy Vision
The new Mad in Italy display is an innovative solution for frames presentation, combining design, sustainability, and efficiency. Developed with va...
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MIDO 2026: A Remarkable Edition for Our New S/S 26 Collection
MIDO 2026 was a key opportunity to unveil the new frames from our Spring/Summer collection to the international eyewear community. Through meetings...
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A New Campaign Rooted in Authentic Italian Craft
Mad in Italy unveils a new collection reconnecting with its artisanal roots, inspired by Italy’s historic botteghe.Each frame pays tribute to tradi...
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Our feature on Eyebook Magazine
A look at our identity, our MAD spirit, and the designs we are about to release.
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MAD ON THE ROAD – From Belluno to Paris (with a Fiat 500 in tow!)
4,000 km, one vintage Fiat 500, and the Mad in Italy spirit on the road to SILMO — an adventure across the french Riviera, on the way to Paris.
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The Perfect Balance Between Design and Functional Minimalism
Mad in Italy Presents the New A/W Collection: The Perfect Balance Between Design and Functional Minimalism
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Mad in Italy Wins with the Espresso Model at the 2025 Love Eyewear Awards
Mad in Italy wins Men’s Frame of the Year at the 2025 Love Eyewear Awards with its Espresso Silver Blue model with a design that stands out for its...
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Spotted: Mariela Garriga chooses Mad in Italy
Cuban actress Mariela Garriga, starring in Mission Impossible, wore two Mad in Italy eyewear models in recent social posts. A tribute to Italian st...
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MIDO 2025: Mad in Italy Brings True Italian Style to Life
At MIDO 2025, Mad in Italy wowed visitors with a relaxed, authentically Italian stand featuring a vintage 1968 Fiat 500 and a playful beach-inspire...
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Mad in Italy launches 11 new acetate models inspired by Dieter Rams
Mad in Italy launches 11 new acetate models for the S/S 2025 collection, inspired by the minimalist design of Dieter Rams. Debut scheduled at Opti ...
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Mad in Italy Expands into Canada with Eredità Eyewear
Mad in Italy expands into Canada with Eredità Eyewear, combining Italian craftsmanship with independent eyewear. A partnership focused on style, qu...
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Mad in Italy Brings Italian Flair to Cabana Beach 2024 in Miami
Mad in Italy joined Cabana Beach 2024 in Miami, one of the top international beachwear events. Thanks to ICE, Confindustria, and ANFAO, the brand s...
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