C1
TRANSPARENT BLUE
Coral tips
Blue lenses
See
the world
like the 500.
LIMITED EDITION
500 NUMBERED PIECES PER COLOUR
Limited, numbered series
THE 500 HAS SOLD FOR SEVENTY YEARS.
Now on your nose too.
First limited production: 500 pieces per colour, numbered 1 to 500. First come, first served.
Mad In Italy x Fiat 500 Sample case
€399,00
+ shipment
6 iconic sunglasses with a POP vibe just like the FIAT 500! Stock them for your shop and bring this exciting new release to your customers!
The kit includes 6 sunglasses, 6 magnetic case storage boxes to attach to the display, 6 FIAT 500 branded lens cleaning cloths, 6 faux-leather cases, and 1 metal display unit branded FIAT 500 & MAD in ITALY.
WHERE IT ALL BEGAN
4.000 km
in a 500.
And an idea that
never stopped.
It all began on the road. To reach Silmo in Paris, MAD in Italy drove more than 4,000 kilometres, there and back, in its 1967 Fiat 500. At every stop the same scene: curious onlookers, photos, questions.
That curiosity sparked a dialogue with Stellantis Europe, and that dialogue led to an official licence agreement: FIAT 500 eyewear signed by MAD in Italy.
For almost seventy years the 500 has been a symbol of Italian creativity, freedom and style. Now it leaves the world of cars and rests on your nose, designed and made in Belluno, in Italy's eyewear district.
“We focus on young people, but also on those who, in their youth, saw the 500 as the way to win their freedom.”
Alessandro De Vecchi · CEO MAD in Italy
CAPSULE COLLECTION · SUNGLASSES
TWO MODELS.
THREE COLOURS.
ONE LEGEND.
2Sunglass
models
models
3Colours per
model
model
500Numbered pieces
per colour
per colour
1Official
licence
FIAT 500
licence
FIAT 500
Cinquino · Heritage · PANTO SHAPE
ROUND LIKE THE HEADLIGHTS OF THE NUOVA 500.
Cinquino, as Italians have always affectionately called their 500: a tribute to the car that put Italy on four wheels. Soft panto shape, full front, iconic character: loved by those who drove a 500 and by those who dream of one.
THE DETAILS
- Glossy acetate: blue, honey or havana
- 500 silhouette set into the acetate
- 500 logo on the temples
- Contrasting tips
- MAD × 500 signature on the inner temple
LENS 49 · BRIDGE 24 · TEMPLE 1453 COLOURS
Cinquino
IN THREE COLOURS
Each colour
numbered series
from 1 to 500
C2
TRANSPARENT HONEY
Petrol green tips
Green lenses
C3
DARK HAVANA
Blue tips
Gradient light-blue lenses
Mirafiori · Contemporary · SQUARE SHAPE
BOLD LIKE TODAY'S 500.
Mirafiori is named after the Turin home of the 500. Square front, clean lines, generous thickness: the contemporary soul of the capsule, for those who live the city with the energy of the new 500.
THE DETAILS
- Glossy acetate: transparent, havana or black
- 500 silhouette set into the tip
- 500 logo on the temples
- Contrasting tips
- MAD × 500 signature on the inner temple
LENS 54 · BRIDGE 18 · TEMPLE 1453 COLOURS
Mirafiori
IN THREE COLOURS
Each colour
numbered series
from 1 to 500
C1
TRANSPARENT SAGE
Petrol green tips
Green lenses
C2
CLASSIC HAVANA
Orange tips
Brown lenses
C3
GLOSS BLACK
Blue tips
Grey lenses
Full of
details.
Just like the 500.
Three details that make every frame a collector's piece.
01
THE 500 LOGO
Laser-engraved on the temple, above a decorative insert whose core recalls the old FIAT striped logo. It shines with every movement.
02
THE 500 AT THE TIP
On the contrasting tip, the metal 500 silhouette: the detail that gets noticed.
03
THE CASE
Red, with the two 500s side by side, 1957 and 2027: it comes with every pair.
Manufactured under license of Stellantis Europe S.p.A. “FIAT” and “500” are trademarks of Stellantis Europe S.p.A.
