Mad in Italy launches 11 new acetate models inspired by Dieter Rams

Mad in Italy continues its journey of research, design, and innovation with the launch of 11 new acetate models, available in 4 color variants, for the Spring/Summer 2025 collection.

The new models will make their official debut at Opti at the end of January, followed by their presentation at Mido. This new line marks another step forward in our creative vision, the result of meticulous work inspired by the legacy of the renowned German architect and designer Dieter Rams.

“We were inspired by Rams, a genius of minimalist, clean, and rigorous design” says Alessandro De Vecchi, co-founder and creative director of the brand. “The outcome is a unique mix of northern european precision and the Made in Italy's refined craftsmanship.”

The collection stands out for its attention to detail, premium materials, and the balance between functionality and aesthetics—qualities that have always defined the Mad in Italy identity.

The role of independent opticians remains essential, as they continue to see Mad in Italy as a reliable, creative, and high-quality partner.

Looking ahead, Mad in Italy aims to strengthen its presence in high-performing markets and further expand brand recognition, while maintaining a strong focus on product innovation and premium service.