MAD ON THE ROAD – From Belluno to Paris (with a Fiat 500 in tow!)

Dear Mad in Italy friends,

this time our journey to the SILMO trade fair in Paris was anything but ordinary. 

On board were Alessandro, Yachal, and Francesca, ready to turn a simple business trip into a true 4,000-kilometer road adventure!

Yes, you read that right: four thousand kilometers, one car, one trailer, and our beloved Fiat 500, the unmistakable symbol of the brand at every fair, both in Italy and abroad.

𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐑𝐢𝐯𝐢𝐞𝐫𝐚 𝐭𝐨 𝐭𝐡𝐞 𝐇𝐞𝐚𝐫𝐭 𝐨𝐟 𝐅𝐫𝐚𝐧𝐜𝐞

The adventure kicked off with sunshine, sea breeze, and sunglasses shining bright: the French Riviera, Monte Carlo, Saint-Tropez, and Nice.
Between sunsets and espressos by the sea, there were plenty of photo shoots, meet-ups with local opticians, and lots of laughter – even when the GPS decided to invent its own “scenic routes.” 

Then came the journey inland through Burgundy’s rolling hills, vineyards, and postcard-perfect villages, where Mad in Italy shared its story the best way we know how: through travel and real human connections.

𝐏𝐚𝐫𝐢𝐬, 𝐡𝐞𝐫𝐞 𝐰𝐞 𝐜𝐨𝐦𝐞!

After days on the road, endless playlists, and way too much coffee, the arrival in the City of Light was nothing short of epic:
our little Fiat 500 did a few laps around the Arc de Triomphe, took a victory spin under the Eiffel Tower, and finally made its grand entrance at the SILMO fair – ready to shine once again.

Tiring? Yes. But above all… unforgettable!

Between suitcases, laughter, miles, and meetings, Mad in Italy brought across France not just its frames, but its authentic, slightly crazy spirit – the one that defines every one of our adventures.

Because in the end, for us, every journey is a story worth telling.
And this one... was truly one of the best. 

À bientôt!