The Perfect Balance Between Design and Functional Minimalism

Mad in Italy announces the launch of its new Autumn/Winter collection, a range that expands and diversifies the brand’s offering, with new acetate and titanium styles. 

The brand continues to pursue its vision: eyewear born from authentic Italian design—innovative yet accessible, capable of standing out on the international stage for its originality, functionality, and attention to detail.

The collection has a dual aim: on one hand, to offer frames with a distinctive design and strong personality; on the other, to appeal to those who prefer clean lines and understated shapes, with a more minimalist approach. The color palette reflects this vision, alternating bold tones with elegant, subtle hues.

Among the key innovations is the new color distribution in the titanium frames: colors are now separated across the front, temples, and inner parts. This change creates a more sophisticated, discreet, and three-dimensional visual effect, enhancing the structural design.

On the technical side, Mad in Italy also introduces a new temple tip for the titanium models, devoloped to harmonize with the acetate style. The new design, more ergonomic and enveloping, significantly improves the fit and overall comfort of the frame.

“We wanted to create a collection that moves on two levels: one more refined and bold, the other more essential and ordinary. It’s a synthesis of our design approach: dynamic, unconventional, yet always focused on balancing aesthetics and functionality.”

— Mad in Italy Creative Direction

The new collection will premiere in Italy at DAte in Riccione and will later be showcased internationally at , reaffirming the brand’s commitment to bringing Italian design into the world of contemporary eyewear.