The past transmits to Italians an innate sense of beauty and taste. For this reason, each of our creations strives for the perfect balance of shapes, colors, and technology, resulting in a harmonious and one-of-a-kind collection. We don’t want to overdo it, but rather seek an elegance that always stands out, reflecting the authentic Italian spirit.

Our frames celebrate a lighthearted and playful approach to life. For the Mad in Italy team, the first step is to see the world through frames that are lightweight, comfortable, and perfectly fitting. The second is to add a touch of self-irony by giving our models fun names that bring a smile...and challenge your Italian pronunciation!